Monday, September 29, 2008

MySpace Music Stumbles

This is a great (though a bit long) article about the new anticlimactic MySpace Music:
http://mashable.com/2008/09/28/myspace-music-rant/

I didn't have a chance to really look at the new pages and player until late last week. I was shocked with many of the bad decisions that MySpace made especially since many of these problems existed during the MySpace - Snocap days.

Mainly, the user interface is terribly confusing. I was unsure how to purchase a song.

I couldn't tell the difference between MySpace-Music-Content and Record-Label-Content. It appears that MySpace has a master data feed of all music for each artist which it pushes to the artist's player.

I was at a label's office last week; this label had not opted into MySpace Music with any agreements yet their artist's back catalog appeared in the MySpace players.

If the artist has been around for 10 years and has 8 albums (all from different labels), chances are all the records will be available (as previews or for-sale) within the MySpace player. I'm wondering how the artist's current label will react to this, especially if they are trying to promote only the current album.

The next few months will be telling both in user interactions with the player, user purchases and label sentiment with the new system. Stay tuned.

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